As the nation’s recession shows more signs of recovery, industries catering to consumers ready to spend a portion of their replenishing disposable income on luxury purchases will see a rise in business: perched at the top of the list-the auto industry.
As businesses large and small gear up to increase business traffic and sales, reaching the targeted consumer has become a battle not only on the traditional advertising front but on the digital front, as well.
Sales in the auto industry are on a steady upward trajectory and that means more monies are being set aside for adverting in particular in the area of online advertising. According to marketing researchers Borrell Associates, Inc.,
Digital media will account for almost 90 percent of all automotive advertising growth this year as dealers and manufactures drive more spending toward streaming video commercials and targeted social media ads.
As targeted consumers become more accessible and global, the competition in the digital universe becomes more fierce, so the need for high quality images used to garner more customers is a must for maintaining a competitive edge. Having not only a product, but being able to share beautiful images of your product that consumers will want to click on again and again to share or retweet through the digital network is a digital marketing priority.
If your company is planning to gain a bigger share within your targeted market, then taking the time to seek out a media partner, that has the ability to produce an extensive portfolio of top-notch automotive photography, for your clients who are interested in domestic and foreign cars, is worth the time, effort, and cost.
Not convinced? Then don’t just take my word for it, have a look at this slide deck on the Future of Digital from Business Insider Intelligence.
For more information on the automotive image library and services of izmostock, please contact us.
